Many times as entrepreneurs we get into a role of feeling the need to sell to grow the business at any cost, even if that means that we are working with people that are not a good fit. The short term gain of increased revenue is lost when the new client has buyer's remorse. The agency ends up using precious time and energy on them. Things don’t go smoothly on client fulfillment and eventually you feel as though they are to blame when in actuality the client was a bad fit from the beginning.
