If you have been in business for long enough, you can feel the difference between clients that want to work with you and those that feel that they need your services. When you are serving them from a place of need, you assume the role of saving them. They tend to eat up more of your time. They come with demands. They ask for discounts. They need salvation from themselves and have come to you to save them. These clients are going to hold you down from achieving 7-figures if you aren’t careful. On the contrary, the clients that come from a place of desire also come from a place of choice, of seduction, of having agency over their choices. They get to choose working with you. You didn’t force them to be sold on your services. You came from a place of strategy rather than salvation.
