In this episode of Leverage for Growth, Jesse P. Gilmore discusses the state of the union for agencies in the context of AI disruption. He highlights two groups of agency owners: those embracing AI and those who are fearful of its impact on their business and client perception. Many agency owners lack long-term certainty and confidence due to the rapid pace of disruption. To address this, Jesse shares that his company, Niche In Control, is reevaluating their agreements and programs to better serve agencies. They have shifted from a 12-month minimum commitment to a three-month minimum and introduced a subscription performance-based model. This allows agencies to have a growth partner and only pay based on client results, providing more certainty and confidence for agency owners. Jesse invites agency owners looking for support, structure, and long-term direction to reach out to Niche In Control. Contact Jesse's company to discover how they can help your agency thrive in the midst of AI disruption.
