In this episode of the Leverage for Growth Podcast, Jesse Gilmore, founder of Niche In Control and creator of Leverage for Growth, sits down with Ali Karsch, co-founder of Little Voice Public Relations and the Littles Advisory. With nearly two decades of experience in public relations, specializing in the growth of direct-to-consumer startups, Ali shares the journey of her agency from its inception in 2016 to becoming a team of ten. She discusses the challenges of scaling a business, including hiring, managing cash flow, and establishing boundaries with staff. Ali also introduces the Littles, an advisory branch aimed at startups unable to afford traditional retainer levels, offering a mix of cash and equity arrangements. This insightful episode provides valuable lessons on growing a PR agency, the importance of a strong team, and advice for upcoming agency owners on pricing strategies, managing finances, and the pivotal role of a business coach.
