In this compelling episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, welcomes Caitlyn Looby - scientist, journalist, and Great Lakes reporter at the Milwaukee Journal Sentinel. From conducting soil microbe research in tropical cloud forests to demystifying scientific communication for the public, Caitlyn’s career bridges hard science and human stories. This episode explores her journey, the importance of accessible science, and how local storytelling builds trust.
What you'll learn:
How Caitlyn transitioned from academia to journalism
The hidden world of tropical montane cloud forests and their vulnerability to climate change
Why scientists must learn to ditch the jargon
The role of storytelling in building public trust in science
Caitlyn's three golden rules for science communication
Resources mentioned:
Caitlyn Looby’s article in the Royal Society of Arts Journal: Trust in Science
Caitlyn’s TEDx talk: Building Public Trust in Science at TEDxOshkosh
Stay tuned for more enlightening episodes of Data Malarkey - the podcast about using data, smarter.
