The Business of Apparel Podcast Series: Your Target Customer
In this episode of the series, Rachel unlocks the secret to thriving in the apparel industry as she walks us through the crucial role of identifying and understanding your target customer. She shares a memorable fitting experience that triggered a profound question - who exactly is our target customer? Recollecting this insightful moment, we spotlight how successful billion-dollar brands consistently keep their target customer in the heart of their business operations, reinforcing their importance through regular meetings.
The narrative continues with our candid confession about the struggles we encountered in pinpointing specific customers within our own team. We take you through our transformative journey of how an offsite meeting brought clarity in defining our target customers, fostering significant improvement in our product line and team effectiveness. We also share our brand's unique tagline, a testament to our commitment towards fitting performance apparel and aiding clients in their business growth.
In this episode, you’ll hear:
-The visualization through the fitting process.
-Rachel recalls this first experience with questioning who the target customer is.
-A recall of a past process on how to figure out just who the target customer is and how Rachel applies it to her own brand.
-How to build brand loyalty.
-Understanding nuances and the many traits of your target customer.
We can’t wait to hear what you think of this episode!
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Learn more at https://www.thebusinessofapparel.com
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