Today, we welcome Kamala Nair, a professional copywriter and voice brand expert for interior design professionals. In this episode, Kamala shares how her time as a copywriter at Elle Decor introduced her to the world of interiors and the importance of storytelling in order to support and elevate the beauty of interior design. Get your notepad ready because Kamala shares her top three strategies for using effective copy to differentiate your brand. We also discuss her personal journey of entrepreneurship and how relocating from NY to London empowered her to think big and launch her own business.
Kamala’s background as a copywriter and her transition to running her copywriting agency
Strategies for how to use words to differentiate your design brand
Creating an effective statement of differentiation for your brand
Evoking emotions and creating a personal connection with clients
Avoiding cliches and generic language when crafting brand messaging
Identifying what makes your design business unique or different
The importance of understanding and marketing to your ideal client persona
Kamala’s journey of launching her own design copywriting business and the challenges she faced
Notable Quotes:
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Supporting Resources:
Kamala Nair Website - https://www.kamalanairinc.com/
Kamala Nair on Instagram - https://www.instagram.com/kamalanair/
Sponsor Links:
High Point Market: https://www.highpointmarket.org/registerdbsg
Design Manager: https://designmanager.com
