This special Industry Spotlight episode of Design Biz Survival Guide features filmmaker and brand storyteller Jude Charles. Jude returns to the podcast for a deep dive into the strategy behind his signature process called Dramatic Demonstration, a method of crafting impactful video docu-series that highlight the heart and humanity behind creative businesses. Jude shares how personal storytelling can build trust, attract ideal clients, and establish a lasting legacy in the design industry. Through examples from collaborations with Rick Campos, Jen Davidson, Brad Leavitt, and others, Jude illustrates how showcasing lived experiences, emotion, and lessons learned can elevate your brand in powerful and unexpected ways.
SHOW HIGHLIGHTS
- Jude breaks down his three-part storytelling process: Road Mapping, Dramatic Demonstration, and Dramatic Leverage.
- How a personal cycling story became the emotional anchor of Rick Campos’ docu-series.
- The transformational impact of telling human-first stories that attract ideal clients—and gently repel the wrong ones.
- Jen Davidson’s evolution from flight attendant to interior designer and how her unique background became her brand’s strength.
- Why Brad Leavitt’s six-month docu-series project reveals the leader behind the builder—and the power of team culture.
- Insights into how designers can prepare to work with Jude, what to expect in the 90-day process, and how to make the most of your investment.
- Examples of how clients are creatively leveraging their docu-series across marketing channels.
- Why capturing a “timeless feeling” on film is more valuable than date-stamped content.
NOTABLE QUOTES
- “Your story becomes proof of what’s possible for someone else.”
- “People forget what you said, but they never forget how you made them feel.”
- “You are living your legacy now—docu-series help you document it.”
- “It’s not just about attracting the right clients. It’s also about repelling the wrong ones.”
SUPPORTING RESOURCES
