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In Part 2 of this RENEW podcast episode, Ocusell Marketing Director Eliza Wilson talks to host Lauren Martin about Marketing, Culture & the Chaos of Building Something New.

Startups: thrilling, exhausting, and full of surprises. In this high-energy episode, Eliza pulls back the curtain on startup culture. She dives into the chaos and creativity of building a company from scratch, where every small win matters and authenticity reigns supreme. From avoiding buzzwords in branding to navigating agent resistance with empathy, Eliza shares her marketing playbook. Plus, she offers wise advice to her younger self (and maybe you, too).