In today’s episode, host Matt McDarby welcomes Bruce Wedderburn, an incredibly talented sales executive and leader whose career spans roles at Dale Carnegie, Huthwaite, Miller Heiman, Integrity Solutions, and now MindGym, where he serves as SVP of Sales. The conversation is about what it really takes to lead high-performing sales teams in today’s rapidly changing environment.
From navigating the daily tensions between accountability and autonomy to the crucial importance of coaching—not just on metrics, but on true value creation—Bruce shares practical advice, real-world stories and hard-earned lessons. Whether you’re stepping into your first sales management role or are a veteran looking to sharpen your edge, you will gain actionable insights on embracing the tough realities of leadership, building trust within your team, and helping your people and your customers win.
Tune in for a thought-provoking discussion that will challenge you to think differently about how you lead, motivate, and realize the potential of your sales organization.
Show highlights:
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