Description

In this episode, host Matthew McDarby sits down with Gui Costin, author and the CEO of Dakota to discuss essential strategies for effective leadership in sales. Gui shares valuable insights on taking responsibility for business processes, the importance of daily check-ins, and the positive impact of kindness and vulnerability in leadership.

He emphasizes the need for detailed process documentation to keep teams accountable and reduce turnover. He also outlines how consistent sales processes can enhance product quality and foster long-term employee retention.

Sales leaders will appreciate Gui’s practical advice on managing team expectations and fostering a respectful workplace. Tune in for actionable tips that can elevate your leadership approach and drive your team’s success.

Show highlights:

• Discover Gui Costin’s two essentials for sales leadership. [00:02:01]
• How to foster productivity through thoughtful communication. [00:05:18]
• Gain an in-depth understanding of developing detailed processes. [00:08:06]
• Whose responsibility is it to set up sales processes? [00:15:28]
• The key to reducing turnover and retaining top talent. [00:16:58]
• Explore the role of vulnerability in effective leadership. [00:21:23]
• The importance of daily check-ins over monthly meetings. [00:24:40]
• What does establishing leadership with kindness look like? [00:28:45]
• Learn how to lead past a “Bobby Knight” moment. [00:35:40]

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