Description

Most M&A integrations destroy more value than they create. They do this by asking these irrelevant questions:

• How do we sustain our culture?
• How do we put our new portfolio, products, and services into the market?
• How do we understand our margins and profitability?

These questions are a complete waste of time, energy, and money compared to the life-or-death element of an M&A: your customers.

Because when you treat your customers like an Egyptian Deity, the chances of your M&A integration succeeding skyrockets.

In today's episode, I reveal the Egyptian Deity method for guaranteeing the success of your M&A. You'll also discover why putting your customers at the forefront of your integration plan guarantees the success of your M&A.

Listen now!

Show Highlights Include:

• 3 questions to ask before your next M&A to have a smooth integration (1:18)
• Why worshiping your customers like an Egyptian deity guarantees the success of your M&A (2:56)
• The champagne popper's secret for merging two companies together (without chaos) (4:28)
• De-risk your M&A by positioning your customers at the heart of your integration plan (8:23)
• Reason why between 70% and 90% of M&A fail? They don't implement the "The Three Layered Results Pyramid" (8:38)
• How retaining employees is a complete waste of time when compared to (this) (12:27)

For more about Joe Mosher, go here:
https://moshercg.com/
https://www.linkedin.com/in/joemosher/