Show Highlights:
- Agribusiness strategic commercialization focus. [06:16]
- The need for cross-functional collaboration when assessing risk. [14:18]
- Ensure rigor with reciprocal quantitative and qualitative data. [17:06]
- Why opportunistic M&A must be rooted in a preexisting strategy. [21:36]
- How Apeel scales edible coatings to reduce food waste. [27:46]
- Is de-risking farming the real mission of agtech? [28:31]
- Respecting multivariable farmer decisions when solving slow tech adoption. [37:22]
- Reconcile long-term planning with market volatility. [50:29]
- "Home vs. away" game thinking in ag and when to pivot. [52:19]
- The value of dedicating time and resources to experimentation. [01:00:45]
Explore Apeel Sciences at https://www.apeel.com/.
To connect with Mac Marshall, go to https://www.linkedin.com/in/macmarshall/ on LinkedIn.
If you are interested in connecting with Joe, go to LinkedIn:
https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.
