Dental Connections provides critical dental services to low-income individuals in the Des Moines area, as well as school-based dental services to students who might otherwise fall through the cracks.
It’s hard to concentrate in school when you have a toothache; some students even contemplate pulling their own tooth before they learn about — and access — Dental Connections school-based or mobile clinics.
When Carly Ross was hired as executive director, part of her goals was implementing a marketing strategy and raising awareness of what supporters saw as a “best-kept secret.” Like many nonprofits, Dental Connections had been operating under the radar while providing critical services, something she wanted to change.
In the podcast, Carly talks about building out the nonprofit’s marketing efforts, launching and revamping a new signature fundraising event, and the importance of starting now to build the organization’s event and marketing infrastructure for later.
Link: https://dentalconnectionsonline.com/
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Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization’s story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.
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