In this episode of The Wealthy Practitioner Podcast, Steph reflects on one of the most iconic years in TWP history — a year of massive expansion, powerful breakthroughs, and the launch that redefined what's possible for the brand and the clients inside it.
Steph shares the behind-the-scenes of the now-legendary Unicorn Launch, a $2.5M sales event that exceeded every expectation and set a new standard for what aligned launching can feel like. From the moment momentum kicked in to the unexpected ease and fun of the process, she breaks down the identity shift required to create results at this level — and why online business principles apply to every entrepreneur, even brick-and-mortar owners.
She also recaps the recent Expanders Retreat in Scottsdale, including the transformative conversations, the denim party, and the quantum-level identity work that happened in the room. From friendships that accelerate growth to the hard truths about commitment, work ethic, and staying locked into your vision, this episode dives into what it really takes to step into your next level.
Steph discusses the importance of having systems, community, and a product people truly love — and why so many entrepreneurs struggle simply because they're unwilling to do the hard things consistently. She closes the episode with a powerful reminder that financial freedom is a moral obligation, and that stepping into abundance requires becoming a different version of yourself.
In this episode, we cover:
00:00 Year-end reflection: why 2025 was iconic + vision for 2026
00:45 Newsletter plug + behind-the-scenes access at TWP
01:20 The "unicorn launch": $1.5M goal → $2.5M result
01:55 Why online + brick & mortar follow the same business principles
02:25 Invitation to the unicorn launch breakdown training (Dec 16)
03:05 Identifying the most scalable offer at TWP
03:45 Seven Figure Experience: fast wins, community, and in-person events
04:40 Why in-person rooms create real transformation
05:25 Why this launch felt easy: alignment, product quality, team momentum
06:15 Expander retreat insights: quantum friendships + releasing misalignment
07:10 The hard truth: violent action, locking in, and working harder
08:10 Why most people stay stuck: scarcity, distraction, and solo building
09:05 The real unlock: leverage, team, and not doing it alone
10:00 Final charge for 2026: remove yourself as the bottleneck
If you want to see exactly how we pulled off the Unicorn Launch — the strategy, the execution, the levers, and the decisions that generated $2.5M in revenue — join us live inside the Unicorn Launch Debrief
👉 Save your spot here: http://thewealthypractitioner.com/unicorn-launch-podcast
This is your chance to go behind the curtain and learn the launch framework that changed everything.
