On this episode we have Rebecca Monet CEO & Chief Scientist who is a Behavioral Scientist by trait. She has spent decades researching how psychographic data influences success in a franchise system. Rebecca explains that Psychographic is a means to measure the attributes of a human being.
We have an in-depth disucssion about how psychographics, Rebecca's 4 tenants of franchising, stages of growth and more. If you want to know how human behavior (achievement/drive, committment, initiative, optimism, passion etc) affects franchise selection and potential success in the chosen network, this episode is for you!
