What if you only had your dream customers coming through the door of your business? You know, those customers that take the least amount of time, but spend the most amount of money? Those customers that are completely bought-in without even having to convince them or sell them on anything? I know, you are probably thinking, "keep dreaming, JoJo!", but... that is exactly what this guest accomplished at his brick-and-mortar business. He knew exactly who his dream customer was which allowed him to market and attract those EXACT customers. And let me tell you, it reflected in the numbers of his brick-and-mortar business making him one of the top stores of his franchise system.
That's right: Today, we have the pleasure of diving into the expertise of Braith Bamkin, a seasoned entrepreneur who has mastered the art of identifying your ideal customer avatar. With a rich background spanning both the corporate world and entrepreneurship, Braith offers a unique perspective on what it takes to thrive in the brick-and-mortar business landscape.
