It's the holiday season, so what better time to host a community event? But how do you make it impactful and attract new clients? Tune in as St. Louis Realtor and event-hosting expert Kelly Boehmer shares her insights on hosting community events that can help grow your business.
Meet Kelly Boehmer
Kelly Boehmer is a leading real estate agent in St. Louis, heading the Boehmer Team at Berkshire Hathaway HomeServices.
With a background in education and experience working alongside her mother, an interior designer, Kelly successfully navigated the 2009 market recession by shifting her team's focus from new construction to brokerage.
Her expertise in event planning and client engagement has played a key role in her team's success, helping them close approximately 400 units annually, with a total value exceeding $200 million.
Prioritizing Time and Money for Events
Kelly organizes 4 to 6 client-specific events and 12 farming events each year. How does she manage it all while balancing her real estate career? By prioritizing both time and money for these events.
Hosting events allows you to track where your business is coming from and tailor your marketing efforts accordingly.
Kelly emphasizes the importance of sending multiple invitations to ensure clients remember your events. She shares her strategies for event planning and explains why these gatherings are essential for attracting new clients.
Events Build Strong Client Relationships
While you might delegate event responsibilities to other agents on your team, Kelly advises against missing these events entirely. If clients don't see you at these gatherings, they may not feel a personal connection when they meet you in your office.
People want to do business with someone they trust and feel connected to. Use events to foster positive relationships and show clients that you're actively involved in your business.
The Difference Between Client Events and Farming Events
To simplify: client events are for your entire client base, while farming events focus on specific neighborhoods.
Client events tend to be more diverse, as they cater to a broad audience. If you're looking to host smaller, more personal gatherings, consider farming events tailored to specific geographic areas within your market.
"You have to make community events a priority, because when you research your business and you figure out where it is coming from, you know what those events are bringing." - Kelly Boehmer.
Resources
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Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
