You're proud of your customer retention rate. But what if the customers you're holding onto are the ones draining your business from the inside?
Bad customers are like impurities in clay. You can blend them in with the good ones all you want, but they don't get better. They just weaken everything around them. Shrinking margins, price resistance, and dangled promises of future work are all signs you're subsidizing revenue instead of growing it.
Listen to this week's episode and learn how to stop chasing more revenue and start improving the revenue you have by churning out the clients who don't belong in your mix.
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