"We don't want to pay extra for outsourcing!"
"Why are you more expensive than this other company?"
"Why are your labor rates so high?"
"Your quote is the highest we've seen. Can you negotiate?"
Any prospect can have these perfectly reasonable price objections. If pushback makes you feel as though you've done something wrong, chances are you'll unnecessarily tinker with your price.
I want to teach you how to handle simple objections, and that includes striking one common term from your vocabulary.
https://www.trstimson.com/never-say-markup/