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In this episode, Marcia welcomes storytelling expert Derrick Hatch to explore the transformative power of narrative. Derrick shares his personal journey from experiencing a life-changing car accident to finding his purpose in helping others tell their stories. He emphasizes the importance of the "why" story for entrepreneurs, highlighting how it can define personal and professional branding. Derrick stresses that everyone has a story worthy of telling and offers insights on how storytelling can bridge personal experiences and professional aspirations.