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In this episode of Payments Beats, Bernadette Walsh, Marketing Partnerships Manager at Payments Consulting Network and Merchant Advisory, speaks with Alex Rezvan, Founder of The Retail Podcast, about the changing role of physical retail in an increasingly digital world. Drawing on examples from his recent travels across Europe, Alex shares how brands are transforming stores into destinations that foster community, emotion, and memorable experiences. The discussion explores why experiential retail and human connection remain important despite advances in AI and automation.