Strategic Community Building and Leadership with James Young: Balancing People and Product for Long-Term Impact
In this episode of Storylinking, host Tom Lietz speaks with James Young, an expert in strategic community building and product-centered design. Drawing from his extensive work with The Product Community, Jim provides a fresh look at how organizations can navigate the shift from traditional association models to more innovative approaches that balance people-first engagement with product-driven value creation.
The conversation explores the interplay between storytelling, creating a shared vision, and aligning short-term operations with long-term strategy. Jim offers practical insights into building product communities that prioritize disciplined choices while fostering emotional connections that bring people together. The episode also delves into how multi-generational engagement and mentorship play critical roles in sustaining resilient, thriving communities.
Whether you're a community leader or strategist, this episode is packed with actionable advice on how to integrate product-focused strategies with people-centered leadership to create lasting, impactful value.
Check out our guest, James Young
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