Guest: Jeff Hiatt, Executive at Optimal EV
Site: www.optimal-ev.com
Host: Jared Schnader
In this episode, Jared Schnader interviews Jeff from Optimal, a company at the forefront of electric vehicle (EV) innovation, particularly in the low-floor shuttle bus market. Jeff shares the company's journey from its founding by Dr. Young in 1986 to becoming a key player in clean transportation solutions.
Optimo's Origins and Evolution:
Founded in 1986 by Dr. Young as a computer-aided engineering service company.
Early adoption of full vehicle analytics, benchmarking, and work with initial EV startups.
The decision in 2016 to fully focus on EV development.
Introduction of the low-floor shuttle bus at the 2021 APTA Expo.
The Low-Floor Shuttle Bus Concept:
Designed to address common issues in rider experience, focusing on dignity and accessibility.
Eliminates the traditional wheelchair lift in favor of a ramp system that allows independent boarding.
Uses a custom-built low-floor frame to replace traditional chassis, retaining only the cab and axles from Ford.
Why Transit:
Driven by a passion for solving global clean transportation challenges.
Focus on providing a more inclusive, accessible transit solution.
Challenges and Achievements:
Navigating Altoona testing and achieving Buy America compliance.
Partnering with Proterra for reliable, safe, and compliant battery solutions.
Dealing with market hesitancy and demonstrating product durability through extensive engineering and testing.
Market Reception and Strategy:
Deliberate, cautious market entry to ensure product quality and company longevity.
Leveraging dealer networks for sales and service support, enhancing local market presence and maintenance capabilities.
Successfully overcoming challenges with proactive field support and responsive customer service.
"People have always loved low floors; it was just a matter of how to get a viable one to market." - Jeff
"Our focus is on integrity and trust, and we want to be here 50 years from now." - Jeff
Jeff emphasizes the importance of delivering a well-tested, durable product while maintaining a commitment to customer satisfaction. The episode provides insight into Optimo's unique approach to building EV low-floor shuttle buses and their long-term vision for clean transit solutions.
