In this episode, Chris and Kevin talk about practical ways to keep your business from getting stuck and how to keep growing. They focus on the need to shift from being just a skilled worker (technician) to learning marketing skills to build a business you could sell one day.
They explain how tracking your numbers and using both inbound (people coming to you) and outbound (you reaching out) marketing is crucial to keeping leads flowing, even when things slow down. The episode also covers ways to make things easier for customers, like speeding up estimates and using email or text marketing. Plus, they share tips on how to use virtual assistants to streamline your business and improve customer service.
Drawing from their own experiences, Chris and Kevin offer clear, actionable steps to help business owners grow and potentially exit their businesses profitably. Tune in to learn how to build a solid business and grow your bank account with smart marketing and operations strategies.
Timestamps: 00:00 Intro: Keys to Business Success
00:57 Moving from Technician to Marketer
03:52 Inbound vs. Outbound Marketing
08:30 Making Sales Easier for Customers
16:55 Tracking Your Business Metrics
19:41 Final Thoughts and Next Steps
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