Welcome back to Selling with Sabine. I'm Sabine Taylor, your host. I've spent years working in sales enablement, cybersecurity, and telecommunications, helping large sales organizations train B2C representatives to confidently sell complex products using real-world experience and practical storytelling. If you'd like to connect or explore sales training support, you can reach me at: sellingwithsabine@gmail.com
In this episode of Selling with Sabine, we explore the concept of audacity and why so many highly experienced professionals hesitate to share what they know. If you've ever wondered why some people confidently build platforms and businesses online while others stay on the sidelines even with more experience this conversation will give you a new way to think about visibility, expertise, and what it really takes to bet on yourself.
Transcript:
Selling with Sabine Podcast
Word of the Day: Audacity
Welcome to Selling with Sabine.
I'm your host, Sabine Taylor. Thank you for joining me today as we talk about sales, strategy, and the mindset shifts that help you build real opportunities in business and in life.
And today's Word of the Day is… Audacity.
Now when most people hear the word audacity, they think about someone being bold—maybe even a little outrageous. But in the world of sales and entrepreneurship, audacity means something very specific.
It means having the courage to step forward and bet on yourself.
And interestingly enough, the people who often struggle with this the most are not beginners.
It's actually highly credentialed professionals.
I'm talking about people with real experience—people who have worked inside major organizations, people who have trained sales teams, people who have closed significant deals, and people who have built strategies that helped companies grow.
These are the professionals corporations rely on every day.
But something fascinating happens when those same professionals start thinking about launching their own product, building their own platform, or starting their own business.
They hesitate.
And it's not because they lack knowledge.
Most of the time they actually know far more than the people dominating social media with business advice.
But corporate culture trains people to be careful.
When you spend years working in environments with confidentiality agreements, compliance rules, and internal politics, you naturally become very thoughtful about what you say publicly.
You learn to operate behind the scenes.
You become the person writing the strategy… training the team… coaching the executives…
—but rarely the person stepping into the spotlight.
So what happens?
You start watching the internet.
And suddenly you see someone with a ring light and a microphone explaining concepts that you've been teaching inside companies for years.
And part of you is thinking:
Wait a minute… I know more than that.
But knowledge alone does not build a brand.
Knowledge alone does not build an audience.
And this is where our Word of the Day comes in.
Because the real difference between the person watching from the sidelines and the person building a business online is not intelligence.
It's not experience.
And it's definitely not credentials.
The difference is audacity.
Audacity is the moment when you decide that your experience has value outside of the building you work in.
Audacity is when you say:
"I can share the knowledge I've developed over a career."
Because here's something many professionals discover when they start building their own business:
You have to move from employee thinking to founder thinking.
For many years, corporations reward people for executing strategies designed by someone else.
Entrepreneurship flips that equation.
Now you are the person creating the strategy.
Now you are the one saying:
"This is what I believe."
"This is what I've learned."
"And this is what I'm building."
And yes… that can feel uncomfortable at first.
Which brings me to the second shift.
You have to become comfortable with visibility.
Getting on camera.
Publishing your thoughts.
Talking about your experience publicly.
And for many highly accomplished professionals, that feels strange.
You might think:
What if my former coworkers see this?
What if someone thinks I'm trying to be an influencer?
What if my neighbors think this is weird?
But the entrepreneurs you see building platforms online didn't start because they were more qualified.
They started because they were willing to look a little weird in the beginning.
There's a phrase I once heard on a side-hustle podcast that stuck with me:
"It's worth the weird."
Because sometimes the very thing that feels uncomfortable in the moment—posting your first video, sharing your first insight, pitching your own idea, product, or service—is exactly the thing that opens the door to your next opportunity… your next partnership… your next business.
So, if you are a highly credentialed professional sitting on years of experience, the real question isn't whether you have enough knowledge.
You probably already do.
And keep in mind—there are influencers online with no license, no traditional training, or limited formal education giving advice in areas like accounting, banking, finance, clinical topics- just to name a few.
Some of them are building large platforms and businesses—not necessarily because they are giving the best advice, but sometimes because they decided:
"If no one is going to give me a chance, I'm going to have the audacity to bet on myself."
Then it becomes lights, camera, action.
And they're speaking about topics where their experience may actually be limited.
So again, the real question isn't knowledge.
The real question is:
Do you have the audacity to use your knowledge?
Because once you decide to bet on yourself—once you decide your voice has value—you stop waiting for permission.
And that's when the real opportunities begin.
Thank you for joining me today on Selling with Sabine.
And speaking of audacity, I'm going to put myself something out there.
If you have a sales team in the business-to-consumer space, or maybe you have a partner that is reselling your white-label product, and it's difficult to communicate the message clearly over the phone or even in person, let's talk.
You can email me at:
sellingwithsabine@gmail.com
Thanks again for listening to Selling with Sabine, and I'll see you in the next episode.
