Welcome to this week's episode of Real Estate Realities with Charles Tarbey. In today's episode, Charles delves into the two primary types of businesses: Profit-Driven and Ego-Driven. He emphasises the importance of prioritising profit and being constantly aware of your position in the market. Charles also discusses the prevalence of self-promotion in real estate businesses and shares a compelling anecdote about an agent who excelled in sales but struggled with profitability. Tune in to gain valuable insights into navigating the real estate industry and achieving sustainable success.