In this episode, Charles Tarbey shares a revealing experience from a recent property appraisal he attended as a family friend. Observing the interactions between agents and sellers, he noted starkly contrasting opinions on sales methods, leaving him confused and concerned.
One agent dismissed auctions outright, while another insisted it was the only way to sell, ignoring the seller's history and motivations. The third agent barely spoke, failing to build rapport at all.
Charles emphasises engaging with sellers and understanding their stories to enhance their experience. He also critiques the culture of self-promotion in real estate, where agents often prioritise flashy lifestyles over genuine client relationships.
Join Charles as he explores why, in many ways, we are our own worst enemies in the real estate industry.