In this quick episode, I share a mistake that people make when trying to build a community around their business or personal brand.
That mistake is to force the people into a Facebook group, LinkedIn group, Mighty Networks Group, or any sort of forum.
That is too much to ask for in today's environment, because people are overwhelmed already.
The MVP of your community should be a simple recurring meetup, in-person or virtually.
Do that 2, 3, 4, 5, and more times before even thinking of boxing people into a group.
P.S. Connect with me on LinkedIn.
