In this episode on Insurance Untangled Podcast, guest speaker Naren Arulrajah emphasizes the importance of dental marketing and discusses the high costs of insurance write-offs. Comparing insurance companies to hostage-takers highlights the need to consider these write-offs as marketing expenses. Naren also points out that Google is a better investment for acquiring patients than other insurance networks encouraging practice owners to think more about the business side of dentistry and the long-term financial effects of insurance dependence, making Google a leading resource for patients to find dental services.
