In this episode, Naren and Ben discuss the true cost of being in-network with PPO plans and the misconception that insurance companies are effective marketing tools. They explain how PPO write-offs can be considered a hidden marketing expense, often totaling thousands of dollars over the life of a patient. Naren stresses the importance of diversifying marketing strategies, such as SEO, Google Ads, and social media, to reduce dependence on PPO plans. They also compare marketing costs, highlighting SEO as the most cost-effective option, offering long-term benefits and attracting more high-quality patients at a fraction of the price.
If you're ready to break free from expensive PPO plans and start building a more sustainable marketing strategy, book your FREE Marketing Strategy Meeting today!
