Drew Leahy, a distinguished figure in the field of content creation and marketing, is celebrated for his profound expertise in writing and generating copy. A professional writer for 13 years, Drew's educational journey began at Cal State Long Beach, where he pursued his passion for writing. His career has seen him contribute substantially to various organizations, notably as the founder and head of product at Patient Nectar, a company renowned for creating email campaigns for medical spas. He later joined Client Boost, serving as their head of marketing, and was an influential team member at Incredible Marketing, a medical aesthetics marketing company. Known for his concept of "thin versus thick content," Drew firmly believes that "good writing is good thinking," and advocates for writing as a means to foster clear thinking and understanding. An insider of the med spa industry, Drew is an invaluable contributor to discussions on content and copy. In this episode, Drew shares techniques to organize and clarify your thoughts through the act of writing. He also explains how to establish authority in your field through content. Lastly, he provides steps on how to meet the specific requirements of content creation for this industry, including how to write in-depth, authoritative pieces that rank well on Google.
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