Description

In this episode we talk with Julia Campbell from jcsocialmarketing.com about how to prepare and implement a social marketing campaign that helps tell your story using social media. Julia is a trainer and coach who helps nonprofits reach their goals using digital marketing and social media. She has been recognized as a Top Nonprofit 150 Blog from topnonprofits.com and a Top 40+ Digital Strategists in Marketing for 2014 by Online Marketing Institute. Here is an outline of some of the topics we talked about. Social media is not a silver bullet. You need an infrastructure underneath your social marketing. This includes:

• A website is a must. Once someone learns of your organization they are going to look for your website.
• A mailing list that allows you to divide your contacts into groups (board, voluteers, staff, etc).
• A database to track your constituents, volunteers, donors and staff.
• A functional infrastructure which includes your computer, a secure internet connection, computer networks, mission based software, etc.

Here is the Technology Pyramid from Nonprofit Technology:

Links & Resources

If you would like to learn more about Julia Campbell you can visit her at:

• Her website: jcsocialmarketing.com
• Facebook: facebook.com/jcsocialmarketing
• Twitter: twitter.com/juliacsocial
• Linkedin: linkedin.com/juliacampbell
• Pinterest: pinterest.com/juliagulia77

Here are links to some of the resources mentioned in this podcast:

• Social Media Workflow Infographic
• Nonprofit Technology Pyramid (from Idealware)
• Why Nonprofits need to be Storytellers - Andy Goodman
• Hootsuite - Social Media Scheduler