What happens when a career built on success no longer feels like enough?
In this episode Amy chats to her old colleague and friend Serena Dodd.
After a high-energy career in TV and events, Serena Dodd hit a wall - literally on the way to London Waterloo - when a panic attack forced a rethink.
Serena shares her journey from realising “something needs to change” to finally stepping away from the industry, then the pivotal year that followed: retraining as a coach, rebuilding confidence, and rewriting her identity.
Serena explains why she calls herself an “Aliveness Coach” , what feeling alive actually means and living beyond apathy.
We also talk about Fly, the global community she’s building for coaches to counter isolation, learn together and deliver richer services.
Serena’s story is a reminder that success isn’t static: she was a success before, she’s a success now, and the courage to pivot made all the difference.
Key Topics Discussed:
A London Waterloo wake-up
Taking the steps to change
“Aliveness” = intention + purpose, not perfection
Replace “cul-de-sac thoughts” with “motorway thinking.”
Community (Fly) reduces isolation and elevates practice
Serena Dodd is co-author of My Dad Thinks I’m a Fairy, host of the Made to Fly podcast, and founder of Fly.
Made To Fly Podcast - https://podcasts.apple.com/us/podcast/made-to-fly/id1827931677
Book: My Dad Thinks I'm A Fairy - Book Link
Fly: The Coaches Network - www.wearefly.com
