Jeff Kappen brings a sharp perspective to this episode, challenging conventional thinking around manufacturing strategy in America. From the viability of reindustrialization to the true cost of maximizing consumption, he pushes us to ask better questions. We discuss the evolving role of global supply chains, how geopolitical disruptions like tariffs create strategic ripple effects, and why businesses need a firm grasp of the entire value chain to remain resilient.
Kappen also unpacks how AI, workforce readiness, and national policy intersect — especially in a state like Iowa that's rich with manufacturing talent but often under-leveraged. Through Bâton Global's Insight-Innovation-Integration-Impact framework, he offers a path forward for manufacturers seeking clarity and momentum in the face of constant change.
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