Description

Season 2, Episode 1 addresses a simple but powerful question – What is the purpose of your organization? Unlike your mission that describes what you do and for whom, a purpose provides the reason or reasons you exist – the why.

Purpose drives performance and perspective. It can help create passion, spark energy, and accelerate excitement for the future. Learn more, including a significant, more inclusive change in the definition of the ‘purpose of a corporation’ by an association of CEOs at The Business Roundtable.     

Whiteboard Notes:

Reflection Questions:

1. Is this a good time to:
   1. Create and/or revise your organization’s purpose statement?
   2. Make sure our purpose is something all of your key stakeholders can align and support?
   3. Clarify how your organization’s values and purpose complement each other?