In this episode of the Green Business All-Star Podcast, we delve into the fascinating world of algae with Catharine Arnston, founder of ENERGYbits. Catharine shares her journey into the world of algae, its health benefits, and the challenges and rewards of building a business centered around this powerful superfood.
KEY TAKEAWAYS:
Algae, such as chlorella and spirulina, offer a wealth of health benefits, including high protein content and detoxifying properties.
The history of algae production traces back to post-World War II Japan, where it was introduced as a source of nutrition and healing.
Despite being widely consumed in Asia, algae remains relatively unknown in Western countries like the United States.
Building a business around algae requires perseverance, passion, and a willingness to learn.
While venture capital can accelerate growth, it may come with strings attached and dilute the founder's vision.
Digital marketing and e-commerce offer powerful tools for reaching consumers and building a loyal customer base.
Catharine emphasizes the importance of pursuing entrepreneurship out of love and a desire to make a positive impact.
LINKS:
CONTACT INFO:
@energybits
