In this episode of the Green Business All-Star Podcast, we welcome Sira Dheshan Naidu, the co-founder of Disruptor London. Sira shares his journey from South Africa to becoming a pivotal force in the UK's health and beauty industry. Alongside Juan Jose Jimenez Anca, Sira founded Disruptor London in 2021 with a mission to revolutionize the sector through sustainable practices and innovative products.
Key Discussion Points:
Introduction and Background:
Sira's journey from South Africa to the UK.
The founding of Disruptor London with Juan Jose Jimenez Anca.
The mission to create sustainable and innovative health and beauty products.
Entrepreneurial Journey:
The unique blend of business acumen and ethical values.
Overcoming challenges in entrepreneurship with resilience and camaraderie.
The importance of support from fellow founders and regular meetups over wine.
Business Accelerator Experience:
Participation in a business accelerator focused on hardware with the Central Research Laboratory in London.
Development of sustainable packaging solutions and the role of a supportive cohort.
Company Vision and Mission:
Disruptor London's focus on multifunctional plastic-free products.
Advocacy for gender-neutral beauty solutions.
Redefining ethical luxury through quality, sustainability, and consumer education.
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