One Hot Take: Embracing Data-Driven Media Success | Bootstrapped Unicorns Podcast | Episode 72 ft. Jeff Greenfield
🎙️ Welcome to the Bootstrapped Unicorns Podcast! Take a dive into the world of entrepreneurship with host Josh Pies, hippie capitalist and owner of C47 Digital Studios, and join the conversations filled with inspiring stories and actionable tips aimed at making your entrepreneurial journey a successful one. 🦄
Let's get right to the "One Hot Take" on revolutionizing marketing with data analytics 🔥
🚀 Join Josh as he dives into the world of marketing with expert Jeff Greenfield, founder of Provalytics. 📊 Get ready to embrace data-driven marketing success! Learn what it really takes to turn chaos into cash flow, understand the importance of impressions over clicks, and discover why the traditional marketer's playbook is broken! 💡Tune in for game-changing insights on how data analytics can skyrocket your marketing ROI. 🎯💼
00:00 Introduction to Bootstrapped Unicorns
00:46 Today's Topic: Marketing Insights
02:06 Meet Jeff Greenfield of Provalytics
03:00 Understanding Marketing Analytics
04:38 The Importance of Creative Refresh
08:41 One Hot Take: The Broken Marketer's Playbook
10:04 The Shift to YouTube TV
15:34 Provalytics' Solutions for Marketers
20:02 Final Thoughts and Takeaways
To connect with Jeff:
https://www.linkedin.com/in/jeffgreenfield
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🌐https://www.BootstrappedUnicorns.com
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