Drew got a chance to pop into a Black Rifle Coffee while working in Texas. In this episode we break down his insights into the company as well as additional observations from Ben and Aaron. We cover the unique origins and marketing of Black Rifle Coffee and share our outside opinions. Maybe this is a new location you should check out. We'll let everyone decide for themselves.
0:00 Introduction
1:22 Drew visited Black Rifle Coffee
3:12 Running it backwards
4:00 The Black Rifle customer and marketing
7:11 All in on the culture of Black Rifle
8:20 Is less more?
11:21 Walgreens vs Costco
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