In this episode of the Spark Good Podcast, host Stephanie Malon-Rufi explores the fundamental questions every business owner should ask themselves to refine their offerings and maximize impact. Through a systematic breakdown of six key questions—Who, What, Why, When, Where, and How—Stephanie guides listeners in understanding their target audience, defining their unique value proposition, and optimizing their sales and delivery processes. Drawing from her own experiences, she illustrates the practical application of these questions in shaping her business offerings. By encouraging listeners to engage with these questions, Stephanie empowers entrepreneurs to align their businesses with meaningful causes, foster positive social change, and ultimately, spark good in the world.
Free Quarterly Planning Download: https://unique-author-9818.ck.page/b17db98537
Strategy Call/Spark Session: https://www.sparkgood.net/spark-session
Strategic Intensive: https://www.sparkgood.net/strategy-intensive
Spark Coaching: https://www.sparkgood.net/sparkcoaching
Learn more at: www.sparkgood.net
You can also connect with Stephanie through:
Weekly Friday emails (short, simple with one or two key takeaways) - sign up here
Social Media - (moderately 😉) active on LinkedIn and Instagram
Spark Good website - check out the free resource page
Check out the catalog of episodes from Social Change Leaders Podcast
