Meet Annemarie Diaz, co-owner of TRS Build in Cedar Park, TX. In this episode, Diaz opens up about the strategies that have helped her build a thriving remodeling business powered by 80% referral work. From creating a culture where it's okay to fail to scaling her team while also protecting the company, Diaz shares her approach to leadership, business best practices, and long-term success. She also dives into how she implements new technology, keeps her cost per lead in check, and co-leads her business alongside her husband with clarity and collaboration.
In this episode, you will learn:
The most significant KPI Diaz relies on for measuring leadership success
How to scale your team while protecting your business
The top client red flag to watch out for and when to say no to a project
Strategies for controlling cost per lead
Tips for implementing new technology
Where Diaz focuses her marketing dollars
Learn more about TRS Build here.
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