This week's key takeaway:
Your #1 lead generation strategy - with Ben Fewtrell and David Carlin
Episode intro:
Think about this stat: 80% of your revenue comes from 20% of your customers. If only business owners and managers kept this in mind, there wouldn't be so many bad lead-generation strategies that are a waste of time and money.
So much marketing is driven towards new business, but what about your existing customers? If you show them enough attention, they'll keep coming back. We've been doing this for years in our business - it really gets results. In this episode we'll tell you how we do it.
In this week's episode you will learn:
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How to get customers to come back more often
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Why an existing customer is more valuable than a new one
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How to measure your repeat business
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How many businesses fall foul of chasing new business
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The tools you need to help you stay in touch with existing customers
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The ABCD lead-management strategy
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When you wouldn't want someone's repeat business
Show links:
