This week's key takeaway:
Generating sales with digital marketing - with Ben Fewtrell and David Carlin
Episode intro:
As human beings we've gone digital… when was the last time you read a newspaper? And yet so many businesses do not understand how to utilise digital marketing.
Guess what: we can help you with it. Not only do we have experience as digital marketeers; we've also been on the other side of the fence where unscrupulous 'agencies' and 'consultants' have taken us for a ride!
Sound familiar? Listen up and get wise to digital marketing. We can empower you to make it work.
In this week's episode you will learn:
-
Why digital marketing is so popular
-
How to define an acquisition cost
-
How to be accountable to an outcome
-
How to capture qualified leads
-
What a digital marketing company should do for you
-
The difference between a digital marketing 'partner' and a digital marketing 'agency'
-
The importance of re-engaging old leads and customers
Show links:
