In this episode of the Max Your Business podcast, hosts Ben Fewtrell and David Carlin dive into the essential topic of identifying your ideal customer.
This episode is perfect for business owners who want to build a successful, profitable business that aligns with their vision. The discussion encompasses customer grading methodologies, strategies for improving customer relationships, and the importance of unique selling propositions.
Key highlights include an engaging exercise on the power of coaching, insights into customer behaviour, the consequences of perceived indifference, and practical steps to enhance your customer base. Useful resources such as a unique selling proposition workbook are also provided to help listeners implement the concepts discussed.
00:00 Introduction to the Max Your Business Podcast
00:54 The Role of Coaching in Business
05:20 Understanding the Importance of Ideal Clients
14:08 Defining Customer Types: A, B, C, and D
21:30 Turning Customers into Better Customers
22:19 Grading Your Customers: A, B, C, D
22:37 Eliminating D Grade Customers
22:57 Raising the Bar for Customer Grades
24:29 Marketing to A Grade Clients
27:33 Understanding Operant Conditioning
32:12 Perceived Indifference in Customer Service
39:09 The Importance of Customer Retention
40:07 Conclusion and Next Steps
Useful Links:
https://maxmyprofit.com.au/usp/
