In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the biggest challenges business owners face—getting real results from marketing. If you've ever thought, "Why aren't my ads working?" or "Marketing feels like a waste of money," this episode is for you.
Ben and David break down why so many businesses struggle with marketing and reveal practical strategies to make your campaigns more effective. They explore the two main types of marketing—Solution Marketing and Interruption Marketing. And explain which one you should be focusing on to get more leads, better conversions, and higher sales.
If you're tired of spending money on Facebook ads that don't convert or wondering why your website isn't bringing in customers, this episode will give you the clarity and direction you need.
Episode Highlights:
0:00 – Introduction to the Max Your Business Podcast
2:21 – Why business owners struggle with marketing
4:22 – The two types of marketing: Solution Marketing vs. Interruption Marketing
8:11 – The power of urgency in marketing (and how to create it)
13:49 – Why Google Ads & SEO often outperform social media ads
21:21 – Are you selling features or benefits? How to fix your messaging
25:21 – How poor sales processes kill good marketing campaigns
29:59 – How to convert more leads by improving your follow-up strategy
32:17 – The impact of slow response times on lost sales opportunities
38:00 – Solution Marketing vs. Interruption Marketing: Which one should you prioritise?
Key Takeaways:
Focus on Solution Marketing first – Position your business where people are already looking for your service (Google, SEO, referrals) before running ads.
Interruption Marketing is harder – Social media ads and traditional ads need a strong hook to grab attention.
Urgency drives action – Creating a sense of urgency or scarcity can dramatically increase conversions.
Your sales process matters – Even the best marketing fails if you're not following up with leads quickly and effectively.
Features don't sell, benefits do – Stop talking about what you do and focus on how you solve the customer's problem.
If you're ready to fix your marketing and start getting real results, we'd love to help! Join our Max My Profit coaching program, where we guide business owners just like you to grow smarter, market better, and scale faster.
📌 Download our coaching enrolment pack now at maxmyprofit.com.au.
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