In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple mathematical formula that has the power to completely transform your business. They unpack the concept of leverage and show you exactly where to focus your time and energy for the biggest possible return.
If you feel like you're working hard but the numbers aren't reflecting your effort, it's likely you're focusing on the wrong things. Ben and David break down the five critical KPIs that actually drive growth. Forget vague goals like "more customers" or "more revenue."
This episode gives you a proven framework to increase your turnover by 46% and your profit by a massive 61% just by making small, consistent improvements.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
03:55 – What is business leverage? A simple spanner and pipe analogy.
05:50 – Unpacking the five key performance indicators (KPIs) you must measure.
07:27 – The five KPIs defined: leads, conversion rate, average spend, spending frequency, and profit margins.
08:32 – Why focusing on "more customers" is the wrong approach.
14:06 – How to start measuring your KPIs today, even if you think it's too complicated.
17:15 – The two lowest-risk, highest-impact areas to work on first (and why it isn't marketing).
19:28 – The danger of doubling your sales when you aren't profitable.
23:22 – The critical mindset shift: moving from working in your business to working on it.
28:02 – How to get the free workbook with 50 practical strategies.
Key Takeaways:
Focus on the Levers, Not the Outcomes: You cannot directly influence revenue or profit. Instead, you must focus on the five inputs you can control: leads, conversion rate, average spend, spending frequency, and profit margins.
Start with Profitability First: Before you spend another dollar on marketing, work on increasing your profit margins and your average sale value. This ensures every new customer you bring in is as profitable as possible.
What Gets Measured Gets Managed: The first step to improvement is measurement. Start tracking your five KPIs consistently to understand what's really happening in your business.
Small Changes Create Compounding Results: You don't need a massive breakthrough. Small, 10% improvements in each of the five key areas combine to create exponential growth in your bottom line.
Your Mindset is the Ultimate Lever: The most crucial shift is moving from being the "doer" to being the strategic owner who manages the business by its numbers.
🚀 Ready to unlock hidden profit in your business? Get your free Leverage Workbook with 50 strategies at maxmyprofit.com.au/leverage.
Tune in to discover the formula that will change the way you look at your business forever. Don't miss this episode, and be sure to subscribe for more expert advice every week.
