In this episode, we're joined by Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness and FMA clients since 2022. Since opening their first facility in 2018, they have greatly scaled their fitness business, now having 5 successful gyms across Ireland doing SGPT. We delve into the ins and outs of operations within their fitness business, looking at topics such as financial transparency, pricing, sales process and marketing strategy. We reflect on the mistakes and lessons learned within their systems and what they changed to improve their fitness business and brand. Furthermore, we discuss staff structure and organisation as well as Fionns' and Gavins' roles within the fitness business. Fionn and Gavin offer many useful insights into the success of their brand and the people involved who helped make their fitness business the success it is today.
Key Highlights:
- Implementing price increases within a fitness business model.
- Staff structure and organisation roles within their fitness business, plus what they're looking for in their coaches.
- How they adapted their sales process to the FMA one call close.
- When is the right time to expand your fitness business and open more sites?
- Fionn and Gavin's day-to-day schedule and work-life balance.
- How they adapted their marketing strategy.
