https://www.instagram.com/imdanmoore
Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales
What does it take to build a £70k/month gym business with 30% profit margins? In this exclusive talk from FMA's Leeds Mastermind, Dan Moore, owner of DM Elite in Inverness and Nairn, breaks down the systems, strategies, and decisions that let him step out of his business while still achieving predictable, scalable success. From his second site's rapid growth to his clear financial insights, Dan offers a no-nonsense look at what it takes to build a sustainable, profitable gym business.
Key Highlights
- How Dan grew to £70k/month with 30% profit margins.
- The systems that let him step out of daily operations.
- Why defining roles for staff creates scalable growth.
- Breaking down Dan's expenses and profit strategies.
- How to align your business model with your long-term goals.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency
00:00:00 - Introduction
00:00:04 - The Journey of Dan Moore
00:00:17 - Breaking Down the Business
00:00:45 - The Evolution of the Business
00:01:30 - The Business Model
00:02:04 - The Role of the Owner
00:03:04 - The Importance of Revenue
00:08:45 - The Business Structure
00:10:33 - The Financial Breakdown
00:12:53 - The Ratios for Profit
00:16:19 - The Growth of the Business
00:17:32 - Personal Financial Goals
00:18:59 - Business Strategy
00:20:45 - Intermission and Advertisement
00:21:13 - Discussion on Membership and Attrition Rate
00:22:19 - Discussion on Expansion and Second Location
00:22:59 - Discussion on Roles and Responsibilities
00:25:43 - Discussion on Marketing and Sales
00:27:10 - Audience Questions
00:29:46 - Conclusion
