In this episode, we're joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness business creating a high-ticket service to grow his two sites. Many gym owners feel pulled in multiple directions and Roy explains his mindset of focusing on people who want your service. We delve into mistakes he's made in the past around his fitness business and business associates, and his new mindset on creating a community of members and how he runs his gym.
Key Highlights
- The differences between UK and Dutch markets in the fitness industry and getting ahead as a Dutch gym owner
- Moving away from the gym floor as a business owner and how to make that transition
- Why you should reinvest in your fitness business to open another site
- Roy's experience with being burned by previous marketing agencies and how he recovered
- Becoming a HYROX Affiliated gym
- The sales process Roy is using to convert more leads into sales
